With influencing becoming the new way of making money, most of the brands started to make advertisements with paid promotions about their products. This is reasonable because of factors like reaching the masses in a second or potentially having loads of fans waiting to buy products just because the influencers say so.
But it is common sense that people don't like ads. Especially when they want to watch something. That is literally how YouTube Premium can find its subscribers. Knowing people go far enough to pay money in order not to watch ads it can be understood that paid promotions can have negative effects.
What can be done to reduce the effects? We can't expect influencers to turn their backs on paid promotions because they are the most important part of their income. Influencers need to balance out their actual content and paid promotions. because recent research has shown that every time an influencer posts about a product they lose followers.
댓글